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Videos

Ceremony: Congress 2019 Best Paper Award Winner

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
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Citation

Raben, Bretcha, Puleston and Graves (2019a, September 08). Ceremony: Congress 2019 Best Paper Award Winner. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/congress-2019-best-paper-award